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“In any operation join up with the best—you will gain from the strengths of those around you. Who else in the real estate brokerage business has the resources of a company that has [billions of] dollars of net worth? And we’re growing.
So get on a train that’s going 80 miles per hour; don’t get stuck on the sideline.”
- WARREN BUFFETT, CHAIRMAN & CEO, BERKSHIRE HATHAWAY INC.
CONTACT US TO SEE
WHAT'S POSSIBLE
WHY PENFED REALTY?
At Berkshire Hathaway HomeServices PenFed Realty, we MAKE IT EASY for you to succeed.
Use only the most effective, powerful and intuitive tools to save time and money
Use only the most effective, powerful and intuitive tools to save time and money
For experienced agents, onboard smoothly with a generous transition assistance package to help jumpstart your marketing
Leverage our amazing support staff, automated tools, coaching programs and concierge services
BEST-IN-CLASS TECHNOLOGY
Use only the most effective, powerful and intuitive tools to save time and money
Use only the most effective, powerful and intuitive tools to save time and money
For experienced agents, onboard smoothly with a generous transition assistance package to help jumpstart your marketing
Leverage our amazing support staff, automated tools, coaching programs and concierge services
TRANSITION
ASSISTANCE
Leverage our amazing support staff, automated tools, coaching programs and concierge services
Use only the most effective, powerful and intuitive tools to save time and money
For experienced agents, onboard smoothly with a generous transition assistance package to help jumpstart your marketing
Leverage our amazing support staff, automated tools, coaching programs and concierge services
UNPARALLELED
SUPPORT
Earn 100% commission with our agent-friendly company dollar cap
Use only the most effective, powerful and intuitive tools to save time and money
For experienced agents, onboard smoothly with a generous transition assistance package to help jumpstart your marketing
Leverage our amazing support staff, automated tools, coaching programs and concierge services
MAXIMIZED
EARNINGS
AGENT BENEFITS
IT'S GOOD TO HAVE OPTIONS
Berkshire Hathaway HomeServices PenFed Realty focuses on agents first and we understand that health insurance can be a large barrier to real estate agents. We also know that if you don’t have your health, nothing else matters. We know that agent’s needs are never one size fits all. Our focus in creating our benefits platform was to provide our agents access to health, vision, dental, and even supplemental insurance that meets your individual needs.
WHAT OUR AGENTS SAY
I chose Berkshire Hathaway HomeServices because of the size and stability of the company. I cherish being able to say I am someone's "Forever" Agent, and can stand behind the statement because I don't see Berkshire Hathaway ever failing or going anywhere. I don't have the same confidence in smaller boutique brokerages. Also, the resources and leads provided to me help me to grow my business!
— Bethani Lyle, REALTOR®
We support our heroes
At PenFed Realty we support not only our active duty service members, veterans and military spouses but also police, firefighters, EMT, nurses and teachers who want to transition their career into real estate.
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We cover up front cost up to $2,500 for real estate train and licensing exams †
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Marketing and Coaching support
† A two-year commitment is required for the “up to $2,500 funds.” Funds must be returned if the recipient does not remain an active PenFed Realty sales associate for two years or if the recipient is not the PenFed Realty sales associate of record for two closings within the first two years of beginning the Community Heroes Program or Real Heroes Program. Recipient will not be responsible for returning any funds received if recipient or recipient’s spouse is deployed to an area where PenFed Realty does not have a real estate brokerage within 30 miles. Terms and conditions apply. Equal Opportunity Employer: m/f/v/d.
MEETING
UNPARALLELED support
YOUR TIME IS MONEY. So why spend time and money designing brochures, marketing your listings, or managing your transactions when you could be meeting clients and generating more business instead? At PenFed Realty, you can outsource services such as property marketing, transaction processing, design services, and video production (among other things) to your in-house team.
We call it "in-sourcing."
OFFICE SUPPORT
Our office is staffed with an Agent Services Administrator, ready to lend a hand with your long and never-ending To-Do list. They are ready to provide assistance with:
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Marketing your listings
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Processing your transactions
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Administrative tasks
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Commission processing
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Office procedures
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And whatever else you need
Business Support
Meet RECS! Your one-stop-shop for everything you need to promote your listing and your business. Our Real Estate Concierge Service makes it easy for you to focus on your clients and win more business.
PROPERTY MARKETING
TRANSACTION MANAGEMENT
CREATIVE & VIDEO SERVICES
Promote your listings with just a few clicks
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Complete "Just Listed," “Just Sold” and “Price Reduced” marketing package
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One-week company-paid digital ad campaign, on social media and popular websites
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Global syndication on over 36,000 websites
Hands-free contract-to-close
transaction management
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From initial client communication to scheduling settlements (and everything in between)
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Experienced team of transaction coordinators
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Two packages to choose from
Your in-house marketing team is ready
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Brand identification and creation: logo, tagline, flyers video and more
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Custom anything: flyers, brochures, open house materials and anything else you need
robust technology
Are you working for your brokerage or is your brokerage working for you? At PenFed Realty, we provide our agents with best-in-class tools and technology that work FOR THEM. Here are our agents' favorites.
INTERACTIVE LISTING PRESENTATIONS
We make it easy for our agents to create powerful, impactful, and interactive listing presentations that are perfect for virtual and face-to-face meetings. Our beautifully-designed listing presentations are connected directly to the MLS and provide powerful insights into the market and local comparables.
automated LISTING ADS
As a PenFed Realty agent, each of your listings receives one week of FREE digital advertising on the open Internet and social media, targeted to high-propensity buyers within a 15-mile radius of the property. In addition, through the power of retargeting, our program also generates a free digital branding ad campaign for you.
MARKETING AUTOMATION
Stunning marketing materials "automagically" created for you! Plus, freshly updated materials when your listing is Just Listed, Just Sold, Open House, or Price Reduced. All you have to do is enter your listing into the MLS as you normally do, and soon after you will receive an email with links to your materials such as social media graphics, a single property website, postcards, flyers & more! Need to tweak your design or swap some photos around? All of your pieces can be edited to best showcase your listing.
MARKETING RESOURCE CENTER
For agents who prefer to create their own marketing materials, we've made it easy for them through the Berkshire Hathaway HomeServices REsource Center, an agent favorite. It is the go-to source for creating and sharing eye-catching print and digital collateral in minutes.
AGENT WEBSITES
At PenFed Realty, all agents receive a personal IDX-enabled website that can be enhanced with your own branding and testimonials from Zillow. Plus, you can also use your website to set up clients with property alerts and email drip campaigns to stay in constant touch.
TECHNOLOGY TRAINING
SALES SOLUTIONS
Whether you need a complete introduction to all of our tools or simply a refresher for one, our regularly-scheduled Sales Solutions webinars and live, in-office workshops are a convenient way to learn.
TRAINING LIBRARY
Our agents have 24/7 access to the PFR Training Library, our FREE online learning portal that offers 60 to 90 second videos that give our agents step-by-step instructions on specific tasks—from adding contacts to their CRM to creating contracts in Docusign.
COACHING and training
FOCUS to win more business
At PenFed Realty, our FOCUS coaching program utilizes the proven techniques and battle-tested practices of renowned real estate coach Jared James. Jared's virtual coaching program and Blueprint for Real Estate Success course are provided to our agents for FREE—a savings of $499.
But that's not all. Our FOCUS accountability groups provide guidance, support and inspiration for agents who want to accelerate their growth.
This new Agent training course helps agents plant seeds for a foundation of a business worth growing. CORE helps to bridge the gap between obtaining your license and prepares you for the day-to-day activities that are income-producing in the world of Real Estate. It also helps existing Agents new to our brokerage become familiar with brand specific resources.
CELEBRATION
We are constantly celebrating our agents—every day, every month, and every year.
ABOUT US
berkshire hathaway homeservices
#5
World’s Most Admired Companies
#4
World’s Most Respected Companies
CONSUMERS HAVE SPOKEN...
AGAIN!
Berkshire Hathaway HomeServices named “Most Trusted Real Estate Brand” and “Real Estate Agency Brand of the Year” in the 2020 Harris Poll EquiTrend® Study.
penfed realty
2
#
Gross Closed
Commissions
4
#
3
#
Total Closed
Units
Largest Independently
Owned Brokerage
POWERFUL PROMOTIONS
Thanks to our partnership with our parent company, PenFed Credit Union, PenFed Realty agents can take advantage of powerful programs and promotions to make it easier for their clients to reach their financial goals.
PenFed Realty Makeover Advantage is a six-month, interest-free loan* available only to PenFed Realty home seller clients. This loan program can provide the cash you need—up to $25,000—to finance your pre-sale renovation
Penfed realty
makeover advantage
RENOWNED REPUTATION
Established in 1935, PenFed Credit Union provides services for over 2 million members & manages $25 billion in assets.
Sunshine Kids Foundation and PenFed Foundation
PenFed Realty believes in giving back to the community through our support of the Sunshine Kids and PenFed Foundation. The Sunshine Kids is dedicated to providing activities and support to children with cancer, and PenFed Foundation helps empower military service members, veterans, and their families with the skills and resources to realize financial stability and opportunity.
WANT TO LEARN MORE?
CONTACT US!
We would love to hear from you! Please fill out the form below & we will get in touch with you as quickly as we can